We just want to do our jobs – the ones we know and actually like. We don’t always want to figure out how to do a plan or do the research. We’d much rather buy something off the shelf. And by the way – we’d rather it be free. Who has that much money to throw around, anyway?
Sometimes planning how to market your business is right up there with doing your taxes.
I hear this from clients all the time….”I don’t have enough time to figure it out – and I don’t want to spend that much money. Anyway I’m not sure how to do it”.
So then what happens? Well, not much.
Usually we buy into some marketing tool and hope it will be enough. Usually we don’t take the time to figure out if it’s working well, or not. And if we use a few tools, like online directories, networking and the occasional flyer, we may not know for sure which one is working for us.
But the problem is, if we put in the effort, we might have more clients. We might have the kind of clients we really want, instead of just the ones who find us; the ones we deal with, because any business is better than none, right? And we might save money on marketing tools that don’t work for us.
That’s the dilemma. When you’re not the expert, and you don’t have a lot of time or money to spend, but you want to grow your business, what do you do? I think you have to decide whether the effort will be worth the business you get from it. And you have to understand how to create a marketing plan.
Although there are a lot of resources on the web, it seems that a simple marketing plan for small business is needed. Maybe you can start with this kind of outline to see what you can do by yourself. Or at least to understand what’s involved.
I’ve just put together an outline of 10 steps to create a marketing plan. I’ll be talking more about these steps in future posts but for now, check it out – and let me know what you think. It’s a free download in the top right corner.